Brand comparison

Audi vs BMW

Side-by-side: prices, range and line-ups for Audi and BMW in Thailand.

Audi vs BMW: which is better?

As of 2026, neither Audi nor BMW is better outright — it depends on what you value. BMW is cheaper to get into, starting at ฿2,890,000 (฿400,000 below Audi), while BMW goes furthest on a charge at 580 km, 180 km more than its rival, and Audi offers the wider choice with 4 models. BMW is the simpler pick because it leads on both price and range; choose Audi only if a specific model or body style suits you better.

Audi and BMW are two of the electric-vehicle brands on sale in Thailand, and this page compares them side by side using the prices, range and line-up data in the Rodfaifa directory. Audi fields 4 models, priced from ฿3,290,000 up to ฿5,690,000 (average ฿4,440,000). BMW fields 4 models, priced from ฿2,890,000 up to ฿4,890,000 (average ฿3,890,000).

On entry price, BMW is the more accessible of the two, starting ฿400,000 below Audi. BMW also leads on range, so it wins on both of the headline numbers buyers compare first.

For driving range, BMW offers the longer maximum at 580 km, 180 km more than its rival here. Average range across the line-ups is 365 km for Audi and 479 km for BMW. On straight-line pace, Audi posts the quicker best 0–100 km/h time of 3.3s.

Drilling into the line-ups: the cheapest way into Audi is the e-tron 50 quattro at ฿3,290,000 (300 km, 71 kWh), while BMW opens with the i4 eDrive40 at ฿2,890,000 (490 km, 81 kWh). If outright range matters most, the Audi e-tron GT reaches 400 km and the BMW iX xDrive50 reaches 580 km. At the top of each range, the Audi e-tron GT RS is the flagship at ฿5,690,000 versus the BMW iX xDrive50 at ฿4,890,000.

In terms of choice, Audi gives buyers the broader line-up with 4 models to pick from. Audi covers SUV, Sedan body styles, while BMW covers SUV, Sedan. The right pick comes down to budget, the body style you need and how far you drive: choose BMW to spend less getting in, or BMW for the longest range on a single charge.

Both brands offer SUV, Sedan body styles, so a head-to-head on the same segment is possible. Audi's prices span ฿2,400,000 from cheapest to dearest, against ฿2,000,000 for BMW — the wider ladder gives Audi more room to match a specific budget. For buyers in Thailand weighing Audi against BMW, the numbers above are the fastest way to shortlist before booking a test drive.

Specs side by side

Comparison Audi BMW
Models 4 4
Starting price ฿3,290,000 ฿2,890,000
Top price ฿5,690,000 ฿4,890,000
Average price ฿4,440,000 ฿3,890,000
Max range 400 km 580 km
Average range 365 km 479 km
Best 0–100 km/h 3.3s 3.7s
Body types SUV, Sedan SUV, Sedan

Bottom line: BMW leads on both price and range in this Audi vs BMW match-up.