Brand comparison

BMW vs Chery

Side-by-side: prices, range and line-ups for BMW and Chery in Thailand.

BMW vs Chery: which is better?

As of 2026, neither BMW nor Chery is better outright — it depends on what you value. Chery is cheaper to get into, starting at ฿449,900 (฿2,440,100 below BMW), while BMW goes furthest on a charge at 580 km, 150 km more than its rival, and Chery offers the wider choice with 6 models. For the lowest entry price choose Chery; for the longest range choose BMW.

BMW and Chery are two of the electric-vehicle brands on sale in Thailand, and this page compares them side by side using the prices, range and line-up data in the Rodfaifa directory. BMW fields 4 models, priced from ฿2,890,000 up to ฿4,890,000 (average ฿3,890,000). Chery fields 6 models, priced from ฿449,900 up to ฿889,900 (average ฿633,233).

On entry price, Chery is the more accessible of the two, starting ฿2,440,100 below BMW. BMW costs more to get into, but the range picture is different — see below.

For driving range, BMW offers the longer maximum at 580 km, 150 km more than its rival here. Average range across the line-ups is 479 km for BMW and 392 km for Chery. On straight-line pace, BMW posts the quicker best 0–100 km/h time of 3.7s.

Drilling into the line-ups: the cheapest way into BMW is the i4 eDrive40 at ฿2,890,000 (490 km, 81 kWh), while Chery opens with the Q Qlick at ฿449,900 (400 km, 41 kWh). If outright range matters most, the BMW iX xDrive50 reaches 580 km and the Chery V23 Peak 4WD reaches 430 km. At the top of each range, the BMW iX xDrive50 is the flagship at ฿4,890,000 versus the Chery V23 Peak 4WD at ฿889,900.

In terms of choice, Chery gives buyers the broader line-up with 6 models to pick from. BMW covers SUV, Sedan body styles, while Chery covers Hatchback, SUV. The right pick comes down to budget, the body style you need and how far you drive: choose Chery to spend less getting in, or BMW for the longest range on a single charge.

Both brands offer SUV body styles, so a head-to-head on the same segment is possible. BMW's prices span ฿2,000,000 from cheapest to dearest, against ฿440,000 for Chery — the wider ladder gives BMW more room to match a specific budget. For buyers in Thailand weighing BMW against Chery, the numbers above are the fastest way to shortlist before booking a test drive.

Specs side by side

Comparison BMW Chery
Models 4 6
Starting price ฿2,890,000 ฿449,900
Top price ฿4,890,000 ฿889,900
Average price ฿3,890,000 ฿633,233
Max range 580 km 430 km
Average range 479 km 392 km
Best 0–100 km/h 3.7s 7.5s
Body types SUV, Sedan Hatchback, SUV

Bottom line: Chery wins on entry price and BMW wins on range in this BMW vs Chery match-up.